Participate in community corporate sponsorships for nonprofits events, business fairs, or networking functions where local businesses gather. This allows for direct interaction and networking with potential corporate partners. A business supporting a nonprofit can boost its corporate responsibility efforts and help it connect with more people, while a nonprofit gets sustained support from a major donor. The brand visibility and recognition between a corporate partner and a nonprofit can boost sales for the business and overall donations because the entities share audiences. Lastly, let’s cover some tools and resources that are especially useful for corporate sponsorships. These will all help you find more corporate sponsorships for your nonprofit – and keep them happy and engaged once you do.
For Companies
Ultimately, nurturing these relationships requires ongoing effort and commitment from both parties, ensuring that they evolve into mutually beneficial collaborations. In addition to helping with grant wishes, Disney works with Make-A-Wish on fundraising campaigns, including their successful recent campaign “From Our Family to Yours” which sold a limited edition Mickey Mouse. Partners since 2009, NFL and ACS work together on their Crucial Catch program. The program promotes the prevention and early detection of cancer, along with increased access to cancer screenings for all.
Getting Started
- Once you identify potential companies, delve deeper into their values, culture, and past charitable efforts.
- By taking these proactive steps, your charity will be well on its way to building meaningful and impactful corporate partnerships.
- After the event or project concludes, prepare a comprehensive report detailing the outcomes achieved through the sponsorship.
- Many large corporations have corporate responsibility offices in charge of arranging fun and meaningful volunteer opportunities for their employees.
- Before we share our system for finding sponsors, it’s important to know how exactly businesses benefit from this relationship.
Discover everything you need to know about corporate sponsorship of nonprofit organizations—and how to secure your own. This sponsorship request letter template is designed specifically for outreach. Use it to introduce your organization, highlight your mission, outline sponsorship benefits and clearly explain the next steps. A corporate sponsorship is when a company helps a nonprofit by providing money, services or goods in exchange for visibility and impact. Once you’ve identified companies you want to partner with, approach them and secure your corporate partnerships.
Explain how you could boost their brand awareness by associating their name and logo with your nonprofit’s mission. Businesses everywhere devote time and energy to making a positive impact through corporate citizenship. If your organization is looking for extra support, corporate philanthropy efforts like sponsorships are a major opportunity to cash in on.
This provides a level of protection in case one market encounters economic downturns or other challenges, as the business can rely on other markets that they have gained access to through sponsorship. Increased brand visibility is an inevitable outcome of sponsoring new audiences and markets. As the business aligns itself with events, organizations, or platforms that attract a vast audience, its exposure and brand recognition naturally increase. This heightened visibility boosts the chances of reaching new customers and maximizing the potential for new customer acquisition.
At their core, corporate sponsorships allow businesses to align themselves with a charitable organization or cause by providing financial donations or other forms of support. They’re an excellent way for nonprofits to bring in additional revenue for their fundraising events and campaigns without additional overhead or costs. Identifying potential corporate sponsors requires a strategic approach that aligns the nonprofit’s mission with the values and interests of businesses. Start by researching companies that have a history of supporting causes similar to yours. Look for organizations that have established corporate social responsibility (CSR) programs or foundations dedicated to philanthropy. Corporate sponsorships enable brands to expand their reach and expose their products or services to new audiences.
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Local businesses are often more open to supporting causes that directly impact their communities. These businesses have a direct stake in your area, and partnering with a local nonprofit gives them community visibility while supporting a cause that matters. Domino’s and St. Jude have been partners for more than 20 years, serving as one of the most well-known corporate sponsorship examples.
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Make sure to provide personalized engagement with corporate sponsors, providing metrics and information that are important to them. Remember why the relationship began in the first place and report on things that the partner finds valuable. Corporate sponsorships for nonprofits can be a mutually beneficial and rewarding fundraising tactic for many organizations. While it’s tempting to only consider direct payments from corporate partners, there are a lot of things these sponsors can offer. And when a recognized company puts their name next to yours, that’s exactly what you get.
An essential element of the perfect corporate sponsorship letter is clearly demonstrating ROI. However, figuring out a way to articulate ROI can be challenging for many nonprofits, and corporate sponsors require more visibility into this metric than most of your other stakeholders. Of particular interest to Ontario Power Generation are programs that promote environmental initiatives and excellence in science and technology.
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Depending on the sponsorship, this may involve creating and signing an official contract agreement. If this applies to your sponsorships, have your nonprofit’s lawyer create and review all materials you plan to present sponsors with. When designing your website, consider potential sponsors as a new audience to consider, alongside donors and beneficiaries. Make sure your sponsorship page is easy to find on your website by including it in your navigation bar or footer and linking to it on your “ways to give” page. To find companies with values that align with yours, assess corporations’ audiences and product and service offerings.
Request for Proposals for Dental Safety Net Grant Program 2026 – Minnesota
There are different types of corporate sponsorships, from matching campaigns and large financial gifts to marketing initiatives and employee giving programs. Once you identify potential companies, delve deeper into their values, culture, and past charitable efforts. Engage in conversations with their representatives, explore their social media presence, and review company leaders’ public statements or speeches. Don’t forget to assess the alignment between your nonprofit’s mission and the values and priorities of the companies on your shortlist. Put simply, a corporate sponsorship is a business agreement between a company and a nonprofit.
Corporate sponsorships are a great way to fund major fundraising events and campaigns, but you’ll still need a platform to drive higher supporter conversion, retention, and engagement. Understanding the reach and exposure of Perfect Snacks, Feeding San Diego was thrilled to have its support in inspiring people to donate. After all, it’s likely that particular brand partners will significantly influence social media and other channels you can leverage for your campaigns. Research the person or department responsible for sponsorships after identifying potential partners.
- You can present this information however you think will be most effective, but if you want to grab a potential sponsor’s attention, try to make this part of your sponsorship packet as engaging as you can.
- In this guide, we’ll delve into the essentials of corporate sponsorships to help equip your charity with the knowledge and know-how to secure this transformative support.
- Start with a little online research and look for businesses that might have mentioned philanthropy, community involvement, or social responsibility initiatives on their websites or social media channels.
- This heightened visibility boosts the chances of reaching new customers and maximizing the potential for new customer acquisition.
- This ensures a well-rounded team with diverse knowledge, experiences, and perspectives.
- Next, create a custom proposal for the sponsor (and tailor it to other sponsorship requests to different businesses).
Cause marketing helps companies change their public perception, allows consumers to feel good about their purchase (and learn more about the nonprofit), and helps the nonprofit with much-needed funds. And it works – 90% of companies feel that partnering with a reputable nonprofit organization improves the value of their brand. Xerox Canada supports registered charities, particularly those that focus on information technology literacy, through scholarships, matching gifts, and other donation programs. Walmart’s Good Works program offers support to Canadian, focusing on donating and raising money, as well as increasing awareness for Canadian charities and organizations in need.